Website vs blog

Friday, September 5, 2014 Permalink

After making my seachange almost two years ago I went along to a local writers’ group. As I live in a community popular with retirees, the average age of the writers in attendance was a fair bit older than moi. I introduced myself and talked about my writing.

“I blog,” I said.

“Is that like Facebook?” someone asked.

So I tried to describe a blog and how it differed from a website, for example (including how a blog can be part of a website).

Being a pedantic, obsessive control freak I like to be able to put things in their correct boxes. Blog vs Website. Website vs Blog. Etcetera.

Source: bloggershelp.com

Source: bloggershelp.com

However… I’ve been thinking about this recently following a conversation in my workplace.

I work part-time for a website design and development company and we’ve recently been involved in setting up a cooking-related site.

The site owner already had a huge Facebook following before starting the site, so on the day of the launch the site had more hits than I get in an entire month. Easily.

The stats haven’t quite stayed up there but have been consistently high. WAY higher than I’ve received even after five years of blogging.

Naturally I’ve been tempted to throw myself on the ground and have a tantrum – wondering why nobody loves me reads my blog.

Why theirs and not mine?

Ah yes… the bloody comparison trap. Again.

118-Youer-than-You

Naturally I jumped to the only possible conclusion – that everyone hates me my writing and – rather than being ‘diverting ‘ – I’m as boring as batshit.

Meanwhile, we’re still working with the client in question and doing a bit more with their site; so my boss and I were talking about their options.

I was thinking of the usual monetisation routes of bloggers via sponsored posts, advertising, ebooks and using agencies and so forth.

“But it’s not really a blog,” my boss said, “it’s a recipe-sharing website”. 

Ah-ha! Lightbulb moment. And all of that.

I’m comparing apples and oranges. Neither of which I like incidentally.

I’ve talked previously (several times!) about the direction of this site. It occurs to me that (for me) it’s as much (if not more!?) about my writing as it is about the content. Which isn’t often the case. Some blogs (or websites!) are all about the content.

Some of the blogging resource sites I read constantly harp on about building your email database, and conversion rates; about developing share-able content and being an expert in your niche – and so forth.

So it seems I’m slowly working out what I DON’T want from my writing and blogging rather than what I do want. And that’s probably okay.

The lesson for me in all of this is that I really really REALLY need to stop comparing my little blog to others – whether they be ‘blogs’ or ‘websites’.

Sadly that’s easier said than done!

Do you ever ponder the website vs blog issue, or doesn’t it really matter?

As it’s Friday I’m linking up With Some Grace to flog my blog today.

23 Comments
  • Amy @ Handbagmafia
    September 5, 2014

    I do the same thing! For over a year I was happily writing away, not caring who read what I wrote or why. In the last few months I’ve made a facebook page and started linking up and suddenly found myself wondering why people read and comment on “fluffy” articles but not “serious” ones and so on. Ah well!

  • shelleyjmarsh
    September 5, 2014

    Yes comparing in the blog world is a killer. I try and muddle along in my own little world as best as I can. My biggest laugh though is that I write about money and I am the worlds worst cook. When ever I post about cooking on my FB page I get big engagement (well for me anyway) and I write about money – not much!! Maybe I should start a cooking blog too!

    • Bec @ Seeing the Lighter Side of Parenting
      September 5, 2014

      Yep, the world is definitely obsessed with food and fashion these days!

    • Debbish
      September 5, 2014

      Ha yes! I rarely blog recipes (did a few when I was doing Weight Watchers) but to this day my most popular post ever is a caramel fudge recipe I shared a few years ago. WTF?!

      • Jess
        September 6, 2014

        My popular posts are food reated as well and I am no chef

        • Debbish
          September 7, 2014

          I know at one point I wondered if I should share more recipes but… (as peeps may know) that’s SO not me!

  • Bec @ Seeing the Lighter Side of Parenting
    September 5, 2014

    Absolutely! So there with you! A while back I saw a post in a Facebook blogging forum that said something like ‘I launched three months ago and I’m getting 92k uniques a month… Is that good? It made me want to give up altogether! Then I remembered that even if 20 people read my writing every month, that’s about 18 more readers than I’ve ever had before!

    • Debbish
      September 5, 2014

      Very true Bec. I think there was a discussion on the Aussie Bloggers Forum on FB recently about hits vs engagement. It was generally agreed that the latter was more important – though not if dealing with PR companies and trying to monetise I guess. (Something I’ve pulled away from.)

  • Lydia C. Lee
    September 5, 2014

    People either get it or they don’t. Like motor sport. Some people think it’s cars driving in circles and boring, you can’t sell it to them (others see it for what it is). Now I think I got this from Jodi Gibson (sorry if it was someone else) ‘The blossom doesn’t compare itself to the flower next to it. It just blooms’

  • Jody at Six Little Hearts
    September 5, 2014

    A blog is a website, my website is my blog – the two are one (very Buddhist.) LOL Bec – those people who get the 92K visitors per month are just bragging aren’t they? How long is a piece of string?

  • mummymanifestodotcom
    September 5, 2014

    I went to Problogger on the weekend and realised pretty quickly that I was at the lower, even lowest end of the scale in relation to pageviews. I have decided to work on my writing business and let my blog be my blog rather than trying to pump money/sponsored posts out of a stone. I had a few moments when people asked: Are my pageviews good enough, when they are anywhere from 20k to 45+ …1 or 2 people admitted that they connected with a bigger blogger who kept re-tweeting/sharing their blog stuff on social media. That’s how they got the likes and shares. It is not what you write, it is who is associated with it. Networking Deb…sorry feeling a little cynical today.

    • Debbish
      September 6, 2014

      Oh I completely get your cynicism as I’ve struggled similarly lately. And my stats are similar. Also I didn’t go to PBEvent this year but usually always leave feeling like a bit of a nobody!

  • Pinky Poinker
    September 5, 2014

    I reckon when you have a personal blog it’s about creating a community of people who like you and are interested in what you have to say even if it is generally fluff. A recipe will get lots of page views so I suppose if you have a good one you could throw it in and add your personal blog fluff with it. Sadly, I have no recipes…

    • Debbish
      September 5, 2014

      I actually did that free peek review of my blog thing today. (People have been talking about it on the Aussie bloggers FB page.) What mostly worried me was that the person seemed to have no idea it was a blog. I’ve changed the site menus since I got their comments, but they were trying to work out what the site was. I had (and have though it’s more hidden) a bit of general ‘about me’ / ‘hire me’ stuff and so she was focussed on that and seemed to think the rest of my pages were like Pinterest and I was sharing stuff I liked.

      It definitely made me stop and think a bit…

  • Char
    September 6, 2014

    I’m glad you worked that out. I was sitting here thinking ‘you can’t compare yourself to hers – hers is about cooking and that’s so in these days’. Especially if it’s raw or paleo or gluten free.One of my sisters runs a cafe and has increased sales enormously by making raw or paleo or gluten free treats.

    • Debbish
      September 6, 2014

      Yes, I need to remind myself to NOT do the comparison thing at times… It’s always the ‘go-to’ option for me.

      PS. Some of the blogging resource sites tell you to increase your visitors by researching what’s popular and writing about it. But that’s part of what turns me off…. It seems so mercenary and inauthentic.

  • blahblahmagazine
    September 6, 2014

    I did have a website, but I wish I’d started a blog when I launched the website. Blogs are a lot more fun for me x

    • Debbish
      September 6, 2014

      Yes, I do some freelance stuff and has a separate site but it was pointless as I didn’t update it regularly. So then I just added a page to my blog but became paranoid about potential clients reading the kind of drivel I post on my blog!!!! #nowinsituation

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