Slow Cooker Success

Friday, August 28, 2015 Permalink

When Hervey Bay nurse and mother of three Paulene Christie started a slow cooker Facebook Group almost three years ago, she had no idea she was creating something that would change her life.

Paulene once viewed cooking as a necessary evil—something she did to feed her family. But that all changed when she got her first slow cooker.

She soon realised, as well as the more traditional dishes like soups and stews, the slow cooker was surprisingly versatile and could be used for lasagnas and desserts. Before she knew it the slow cooker had become a cherished kitchen appliance, saving her time and money.

Paulene started the Facebook Group Slow Cooker Recipes 4 Families in the hope of finding more slow cooker recipes. She’d visited other sites but could not find what she was looking for.

slow cooker central paulene christie

Since its launch in late 2012 the Facebook Group has grown beyond her wildest expectations. Membership currently stands at over 390,000 with members coming from all over the world.

Paulene credits the group’s success with the fact it’s 100 percent slow cooking. There are no jokes and memes. No ads and no non-cooking questions.

“Many people are already on Facebook a lot of the time—at home, at work, on transport and in waiting rooms. They see their friends sharing the recipes from our page so they visit to look for themselves. The Group numbers just keep multiplying and we currently add about 750 new members every day.”

Activity on the Facebook Group is constant, and sometimes frantic. Paulene now has a team of eight people who help monitor its activity. Members help each other, requesting advice and offering suggestions. It’s a very supportive environment and members feel comfortable sharing their failures as well as their successes.

“I love the sense of community we’ve developed,” said Paulene. “People feel at home there. Every day I see people discover or rediscover a passion for cooking and slow cooking.”

By mid 2014 the limitations of the Facebook Group became obvious and Paulene realised they needed a searchable database of recipes.

Unfortunately, with a family to support, Paulene didn’t have the money to invest in the creation of a professional website so a friend suggested she look at crowdfunding.

“I initially resisted as I didn’t think anyone would want to donate money and I worried I’d be criticised. But I was convinced to go ahead and let people decide for themselves.

“I was shocked. Within two weeks I had the $2000 I’d been quoted for the basic website. I was touched and humbled to receive such support.”

Screen shot 2015-08-28 at 11.46.08 AM

Although Paulene has invested far more in the site since its inception, she knows it would not have been possible without the support of her community. For that reason, she says, she’s committed to keeping the Slow Cooker Central website free to use.

Over 1650 recipes have now been uploaded onto the website. New recipes are added every day and the site receives over one million hits per month.

The Facebook Group continues to thrive, serving as a discussion forum—a platform Paulene intends to keep.

“A lot of people underestimate the time it takes from my life. I’m a busy mum of three children and I work shift work. I’m as time-poor as the next person. But on average I spend 6-8hrs a day working on the group or website. I’m up late at night and back online first thing the next day before I start my morning routine.”

In fact, slow cooking’s very much become a family affair in the Christie household.

“My husband Simon’s been great,” said Paulene. “Initially he’d just listen to me talk about it, but as it grew so did his interest and he’s taken on a bigger role. He’s the dedicated member-adding person for the Facebook Group and checks each request to ensure spammers and trolls are kept out of the group. He’s also become a keen recipe developer!”

Not only has Paulene’s love of slow cooking started a mini online revolution, it also means she’s now a published author.

slow-cooker-central

“ABC Books approached me in late 2014 with the idea for a Slow Cooker Central cookbook. They set up a competition for members to submit their recipes and write a brief introduction to the recipe. Those selected not only saw their name and creation in print, but they received a free copy of the recipe book.”

Publication involved a grueling seven month process for Paulene and the editing team, but it was all worth it when the book was released in late May. It was so eagerly awaited by the slow cooking community it went straight to number one on the non-fiction best seller list and number two overall.

Paulene’s not surprised by the popularity of slow cooking, decades after crock-pots first appeared in homes around Australia.

“People love that it saves them time and money, and sometimes even helps them eat more healthily.

“At the end of the day everyone is tired and there’s the temptation to resort to takeaways—an expensive and unhealthy habit. With slow cooking, dinner is ready to simply serve.

“People who slow-cook also save money on cheaper cuts of meat and lower electricity bills.”

As for those who still think of slow cookers in terms of soups and stews dating back to the 1970s, the recipes on the website will come as a surprise.

“We’ve had big fads take over the group in waves,” said Paulene citing cola beef, fudge, slow cooked caramel and christmas cakes as recent favourites.

“I love watching to see what will inspire people next,” Paulene says of the fact play dough and finger paints have recently become a popular topic.

As for Paulene’s personal favourites—she says her popular Lamb Obsession is without a doubt her number one choice, followed by a sweet lamb curry and her husband’s creamy garlic prawns. “Breakfast quiches are almost a daily feature in my slow cooker,” she said.

Paulene’s adventures don’t look like slowing down any time soon. Before Christmas she’ll be launching a Slow Cooker Central App and revamping the website.

“We’re making a major investment in the site to include more of what our members want,” she said.

On top of that she’s already signed contracts for more Slow Cooker Central books —in June 2016 and 2017.

It’s going to be a busy time.

“Simon and I would love to be able to support ourselves and make this our full time job,” she says of her slow cooking success. “But for now we are happy working side by side doing something we love and that others seem to value. That in itself is reward enough for now.”

Thanks very much to Paulene for her time and I can’t wait to see how the group continues to grow! 

Are you a fan of the slow cooker?

37 Comments
  • Paulene
    August 28, 2015

    Thanks Deb xx

    • Debbish
      August 28, 2015

      You’re welcome and thanks for your time!

  • Jill
    August 28, 2015

    Yes absolutely, in whale season I come home after the boat departs at 7am to hang out washing & put my slow cooker on for dinner, stir or add vegies when I come home in the afternoon to bake 12 or so dozen muffins & dinner is ready when I get in around 6pm. I love it!

    • Debbish
      August 28, 2015

      Good to hear Jill. You’ll have to check out the site if you haven’t already!

  • Tania Richardson
    August 28, 2015

    My slow cooker did not get alot of use till I found this wonderful group, I have only had the cookbook for 2 days I am so addicted who knew you could do so much in them… NOT ME …And today I went out and purchased a second slow cooker. The group is full of wonderful people that are very helpful and supportive of each other. I for one love it.

    • Debbish
      August 28, 2015

      I know as I visit the page often just to see what’s happening (and my mum is a lurker – not a group member but checks it a couple of times each day and tries heaps of new recipes)! I love how supportive it is. I often see updates from people out shopping needing urgent advice and they get their answers!

  • Michelle Weaver (@pinkypoinker)
    August 28, 2015

    I threw my slow cooker in the skip literally 2 hours ago. It served me well over the years but I have no use for it now. I wish I’d had access to this innovative site back then… but the Internet hadn’t been invented yet!

    • Debbish
      August 28, 2015

      Ah yes… I had memories of my mother’s orange sunbeam crock pot we grew up with and (sorry mum!!!) lots of tedious stews and casseroles. It’s very different now. My mother loves to cook and I benefit from her experiments from the FB Group and site. Am enjoying the mongolian beef at the moment.

      • Paulene
        August 29, 2015

        The Mighty Mongolian (as I call it) is still the #1 recipe on the website 🙂

  • Amy Andrews
    August 28, 2015

    I swear if they change the laws I would marry my slow cooker!

    • Debbish
      August 28, 2015

      I’m often gobsmacked by what people are making in there. When fudge first became a thing I was like… wow!

  • shelleyrae @ Book'd Out
    August 28, 2015

    Ha Deb 🙂 I’m a member of that group, love it!

    • Debbish
      August 28, 2015

      It’s an amazing group isn’t it!?! I didn’t update the interview with this but read that Paulene was contacted by someone from FB (the company) to ask about the group’s success!

  • Deb
    August 28, 2015

    I loooove this book!! Was so excited to hear another would be released in 2016, I have made something new weekly since purchasing it about eight weeks ago. Thanks for the article!

    • Debbish
      August 28, 2015

      You’re very welcome. I know it’s sold incredibly well and still ranking up there on the non-fiction list!

      • Paulene
        August 29, 2015

        #2 Best Selling Cookbook for 2015 🙂

  • Tanya V
    August 28, 2015

    As a result of Paulene’s hard work I had to get a 2nd slow cooker. Thanks to Paulene and Simon for all the hard work they put in.

    • Debbish
      August 29, 2015

      I’m often surprised to see pics of people with several all on the go at once!

  • Paulene
    August 29, 2015

    You are most welcome 🙂

  • Char
    August 29, 2015

    I love my slow cooker and I’ve been to that web site. Even tried a few recipes from it. It’s pretty awesome that it was started locally.

    • Debbish
      August 29, 2015

      Yes… I love the story behind it all. That it started with the FB Group and when there was the need, the site etc…

      It’s probably indicative of a good business model.

  • Sandra Kelly
    August 29, 2015

    I love this story. Congrats to Pauline and her family. My slow cooker died and I haven’t replaced it yet. Well, actually it was my Mum’s that I’m sure she has had since 1980 something. Eventually the very heavy well made insert cracked. Wonderful old appliance. I’m inspired to go forth and purchase. Thanks so much for sharing Deb and Pauline. 🙂

    • Debbish
      August 29, 2015

      There are product reviews on the site Sandra and some similar discussions on the FB page. #goforthandpurchase

  • Janet Camilleri (@middleagedmama1)
    August 29, 2015

    What a great article! Loved hearing about Paulene and how far her slow cooking group has come 🙂 … wouldn’t mind if a bit of that success headed my way too 😉

    • Debbish
      August 29, 2015

      I know!! It’s phenomenal isn’t it?!

  • Paulene
    August 29, 2015

    Thank you all for such lovely comments of encouragement xx

    And again thanks to you Deb for sharing our story and helping us to introduce even more folk to the new age of slow cooking 🙂

    • Debbish
      August 29, 2015

      You’re welcome Paulene and thanks for sharing. Good luck with the app and updates to the site!

      Oh… and if you ever need a “Dummies / Idiot’s Guide to Slow Cooking” post, I’m your girl! 🙂

  • Jo
    August 30, 2015

    I love stories like this- the whole accidental nature of it really appeals to my sense of anything is possible.

  • A Voracious Reader
    August 31, 2015

    Anything that means less time in the kitchen cooking has my vote. I have 2 slow cookers that I don’t use nearly enough. Thanks for the post. I’m adding the site and the book. 🙂

    • Debbish
      August 31, 2015

      Oh good to hear. I hope you enjoy it. There’s lots of inspiration, that’s for sure!

  • Teddyree
    August 31, 2015

    I seriously love my slow cooker but I’ve been bored of late as I’ve had trouble finding new recipes to try. Thanks for highlighting the site and book Deb, I think I’ll be spoilt for choices now.

    • Debbish
      August 31, 2015

      Ah yes, the site is great and FB page phenomenal. There’s so much activity on there!

  • Jess
    September 1, 2015

    Love this post! I need to join. I do use my slow cooker but I didn’t even realise what you could make in it wow! I am sooo over cooking. And I do it all the time. Maybe this would help!

    • Debbish
      September 1, 2015

      I think Play Doh (via the slow cooker!) is popular at the moment too!

  • writeofthemiddle
    May 19, 2017

    I’m so glad Pauline raised the money for the website. What a fabulous resource it is for slow cooker enthusiasts like myself! Great to see she’s got some books out too now. 🙂

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