When is a biscuit not just a biscuit?

Friday, April 19, 2013 Permalink

This post has been sponsored by Nuffnang and Kraft belVita Breakfast biscuits.

I’m not a morning person. In fact, back when I was working, mornings were always executed with regimented precision. There was no room for dillydallying. As a single woman with only myself to organise I could be up, dressed, breakfasted and out of the house within 20-30 minutes.

Friends with kids envied the speed at which I could organise myself. Sure, I didn’t have a partner or kids to nag and cater for, but even as a singleton, free time was a rarity. The idea of wasting even a moment was unheard of.

I’d usually eat breakfast as I dressed, or if I sat down at all I’d shovel food in my mouth as I checked my emails.

Even better… when I drove into work, the streamliner in me worked out I could save even more time if I ate breakfast in the car.

Each day I’d make up a bacon and egg toasted sandwich and place it on the seat beside me, taking a bite every time I stopped at traffic lights (and yes I know eating while driving isn’t entirely safe or smart!).

Other than not running into the car in front of me, I also had to avoid the age-old issue of egg-stained work clothes! I’d cut the sandwich into quarters to make it more manageable but rarely did I make it without globs of poached egg falling into my crotch or accidentally wiping my greasy fingers on my clothes. The whole thing was an accident waiting to happen.

It’s pretty much universally agreed that breakfast is the most important meal of the day so given our busy lives, the idea of being able to have something quick and healthy is extremely appealing. The two words have not traditionally been synonymous. Quick is a chocolate bar, a can of diet coke or a donut. Healthy is a painstakingly-prepared plate of fruit with some yoghurt or fibre-laden cereal.

belvitabrekkieKraft belVita Breakfast biscuits are biscuits with a difference. With no added colours and preservatives and made from five wholegrains, they are an excellent source of fibre.

Best of all, a low GI rating means they’ll keep you full for longer; something that many ‘health’ bars can’t promise.

Since moving late last year I’ve become good friends with another recent resident. Ruth has been living in the UK for 13 years and just returned to Oz with her delightful little boy.

belVita Breakfast biscuits have been around Europe for ages so she’s not a recent convert.

“I used to eat them while I was breastfeeding,” Ruth tells me, explaining that the ability to eat one-handed is an essential skill for busy mums.

belvita-snackShe’s continued her love affair with them here. “They’re a great snack,” she tells me. And she’s also put her own mother onto them. In her early 80s Ruth’s mum is a little frail and struggles to eat a good breakfast. Ruth realised belVita Breakfast biscuits offered her mother the sustenance she needed without having to resort to tasteless protein powders.

My own mother is also a new fan of the breakfast biscuit. Her social and exercise commitments leave my social life for dead.

Two mornings a week she’s out early for exercise classes and two other mornings she has volunteer stuff and then there’s church on a Sunday. I suggested she try belVita Breakfast biscuits as a pre-church or breakfast option on those days she has to head out of the house early.

Always happy to play guinea pig help me out with my blog posts she diligently sought the biscuits out and was particularly surprised at how full they kept her. Mum’s pretty health conscious so examined the label and was happy with the 220(ish) calories in each four-biscuit serving.

She particularly likes the fact the biscuits are ultra crispy. And as I’m a texture-girl, I’m with her on the grainy and crunchy texture.

Here in Oz, there are 5 flavours to try, including: Honey & Nut with choc chip; Milk & Cereals; Crunchy Oats; Fruit & Fibre; and a new Cranberry flavor – released this month.

To ensure there was some scientific veracity to her taste test (and cos they were on special at one of the local supermarkets) mum actually bought a few flavours. She said the fruit and fibre biscuits ‘felt’ more like a breakfast option, but loved the honey and nut (and chocolate chip) biscuits which she thought she’d use for snacks – and has indeed been offering them to visitors.

I agree with both mum and Ruth who recommend them as snack options, particularly given that portion control is already taken care of, with each four-biscuit serving size in separate packets.

Screen-shot-2013-04-19-at-9.50.36-AMA good snack for me is something that’s about 100 – 150 calories and belVita Breakfast biscuits certainly fit that bill.  It’d be easy to throw a packet in your work bag for daytime snacks and with a low GI and slow release energy they’ll help you avoid the 3pm sugar crash and stop you raiding the fund-raising chocolates (not that I’d ever – ahem – do that!).

But belVita Breakfast biscuits aren’t just for the grown ups. They’re an easy option for the kids’ afterschool snack or handy to have in the car (as a non-messy option) for long rides.

I received the new cranberry belVita Breakfast biscuits to try (hot out of the oven – well, before their in-store launch) and while explaining to my building manager what my parcel contained, discovered that her very-cute kids are fans. “They like the fruit ones,” she told me.

So… because I’m a nice gal I handed over some of the new cranberry flavored biscuits, which were a reported hit.

belvita-cranberryWith one serve of belVita cranberry containing 10% of our daily fibre intake and half the daily target for wholegrains (recommended by the Grain Nutrition and Legume Council) I’m sure they’ll be popular with mums (feeding the kids fun food which is surreptitiously healthy) and health-conscious peeps alike.

The verdict from my intricately-executed experiment seems pretty unanimous. Perfect for multitasking mums, hungry kids or busy lives, belVita Breakfast biscuits offer a quick and easy snack and is far healthier than many of the other fast food / snack options out there.

Would you consider trying Kraft belVita Breakfast biscuits or are you already a convert?

Would a quick and healthy breakfast / snack option make your life easier? 

* Disclaimer: This post has been sponsored by Kraft belVita breakfast biscuits and Nuffnang and I was provided with Cranberry belVita Breakfast biscuits for review. All opinions expressed in this space are mine, written with the objective of giving readers my (and my interviewees’!) personal opinion(s).

As a warm-up to the maroon and blue State of Origin series starting shortly, on Wednesday 24 April belVita Breakfast will be hosting a Mumathlon event in Sydney, where four mums or dads will compete to find the top mum-athlete in a series of challenges.

Each mum-athlete will be selected by MixFM, who will be hosting regional competitions from 18th April in Adelaide, Melbourne, Brisbane and Sydney. To compete in the regional Mumathlon’s, MixFM listeners will have to call up and say why they think they are the top mum-athlete, detailing all the things they get done in the morning. One caller will be selected each day to compete in a challenge against other daily winners to crown the regional winner at the end of the week.

The mum-athletes will have to navigate through a series of challenges and the winning mum-athlete will walk away with $10,000 – nothing to sneeze at, and hopefully with less bruises and breaks than the rugby league players!


  • Emma Stirling
    April 19, 2013

    Great wrap up…as a dietitian I was a little skeptical at first too but I really think we need clever solutions like this to tempt skippers back to breakfast

    • Debbish
      April 19, 2013

      Oh absolutely Emma. I realise there are healthier breakfast options IF you have the time and inclination, but many of us don’t and need to make the best choice possible. Skipping breakfast or getting Maccas is FAR more problematic!


  • Kek
    April 19, 2013

    I read Emma’s review yesterday and stopped by the supermarket this morning to buy some for my “I don’t want breakfast” teenager. I scoured the nutrition panel and they look really good.

    I won’t eat them myself, because in spite of ticking the boxes on general nutrition, there’s way too much wheat in them, which I don’t eat. But I’m quite happy for the rest of the family to have them. I reckon my husband might go for these as a breakfast-at-his-desk option too.

    • Debbish
      April 19, 2013

      I used to work with someone who breakfasted at her desk… but she used to eat cereal and milk. I never begrudged her the habit but it was kinda weird watching someone eat sloppy cereal and I was a bit nervous about the nearby documents.

  • Char
    April 19, 2013

    You’ve made me realise what a privileged existence I’ve led working from home. I’m never rushed to have breakfast except on the days that I’m going out to meet friends to have breakfast at a cafe.

    • Debbish
      April 20, 2013

      Char, now that I’m not currently working it’s strange. I often do a few things before I get to breakfast. (But I still have it each day. For many years I just had diet coke… but that obviously did nothing for my weight/diet!!!)

  • Rebecca King
    April 19, 2013

    I like breakfast and being retired, no rushing around in the mornings, I can have it when I want to. Unlike you, I am definitely a morning person. Always had time to eat breakfast along with other “get ready for work” things and still get to work 30 minutes early.

    • Debbish
      April 20, 2013

      Rebecca, I WISH I was a morning person. I have had periods when I’ve woken easily each day and been at work by 7.30 or so… but mostly it’s a struggle!

  • Bonnie James
    April 19, 2013

    Thanks for the ideas. I know breakfast is important, just don’t always get to it like I should.

  • Jess
    April 19, 2013

    My sister loves these, I’m yet to try them, but I think I will. My kids are not morning people and hard to convince them to eat breakfast. They sound a lot better then a lot of the other quick breakfast bars, which usually are so high in sugar and have crazy unpronounceable ingredients.

    • Debbish
      April 20, 2013

      Jess, when I was writing the post I was surprised at how many I spoke to had tried belVita and were fans! They certainly seem popular!

  • Liz
    April 21, 2013

    I haven’t tried them but the kids have. They’re not bad in a lunchbox.

    • Debbish
      April 21, 2013

      Yes, I suspect they’d be very handy Liz!

I'd love to hear your thoughts