The Personal Assistant by Kimberly Belle crosses the new wave of ‘influencers’ with the not-so-new world of mommy bloggers with a blast from the past… the Single White Female-trope.

I was a smidge worried when we opened with the mummy blogger theme, thinking we’d been there and done that over a decade ago. What else was there to say? But Belle manages to blend that world with today’s influencers (albeit via Instagram rather than TikTok) and this decades toxic propensity for doxxing, serious trolling and bullying and and the dreaded curse of being cancelled. I mean… I was blogging over a decade ago when the mummy/parenting bloggers were a big thing and the side-chat was snide and bitchy but rarely encouraged violence or involved threats.